The Instagram story is intended to create an interactive experience between the customer and the Instagram Story. As the user taps through the story, they are drawn to feel as if he/she is in control due to the interactive animations. However, the primary purpose was to create awareness and build the value of the new garments that are made from the Silverplus Antibacterial Technology. These eye-catching interactive animation videos for Instagram Stories have shown consistent and significant growth in viewership.

Software: After Effects, Capture One Pro, Adobe Illustrator, Premiere, and Photoshop